Kevin (@kekline) serves as Principal Program Manager at SentryOne. He is a founder and former president of PASS and the author of popular IT books like SQL in a Nutshell.
Kevin is a renowned database expert, software industry veteran, Microsoft SQL Server MVP, and long-time blogger at SentryOne. As a noted leader in the SQL Server community, Kevin blogs about Microsoft Data Platform features and best practices, SQL Server trends, and professional development for data professionals.
Microsoft first truly disrupted the ETL marketplace with the introduction of SQL Server Integration Services (SSIS) back with the release of SQL Server 2005.
A growing trend in app dev is to completely skip the effort of creating a logical data model (LDM) even in large, complex, data-driven enterprise applications. Why?