As The World Turns: Global Partner Network Expands

The last we saw Nick, he was at his desk and in his 12th year as the Vice President of Sales and Marketing at SentryOne. (His phone rings) "Yes, this is Nick." A voice that he quickly recognizes as familiar begins to speak. The look on his face registers the confusing - yet exciting - news that he is getting from the voice on the other end of the line. "Of course I understand. You can count on me." He hangs up and contemplates what he was just asked to do.

Does this sound like the opening to a familiar Soap Opera you may have watched on television? My time at SentryOne, formerly SQL Sentry, has been a much faster-paced story line than many popular Soap Operas, with a lot less drama. This is my (somewhat) creative way to say that, after 12 years of helping start and grow the Sales and Marketing organizations, I've got a new role at SentryOne.

I have been tasked with taking my years of industry knowledge and contacts, applying my "start-up" mindset, and formalizing the SentryOne channel and partner strategies to help us grow faster - globally! Over the years I have forged many friendships and created solid business relationships with the principals at consulting, training, and managed service providers throughout the world. Because we were in an early growth mode, we had to focus on building our direct sales model and establishing SentryOne in the SQL Server community as the premier Enterprise-class toolset.

Through that effort, we have had many successes alongside world-class partners and consultancies, helping them help their clients. We have fortunately grown to the point where we now need to formalize and expand our global partner network. It makes perfect business sense to grow our reach and impact with more enterprises and SQL server estates worldwide.

I couldn't be more excited to be creating a program and an organization within SentryOne to continue to build on the success that we have had with our channel partners. We will be expanding that effort, not just in North America, but to scale out in the UK, EMEA, LATAM and the Pacific Rim.

Developing a true global partner network will bring the deep insightful metrics and low overhead that SentryOne provides to SQL Server communities all over the world. By putting our toolset in the hands of the best managed service providers and consultancies, and providing them with world-class training and support, SentryOne becomes a true partner in the business of delivering amazing outcomes.

Arming our partners with the ability to grow their business, elevate their status with their clients and efficiently monitor, diagnose and optimize the environments of the world's largest and most complex SQL estates is an exciting new chapter - both for me and for SentryOne.

It is a tall order, but I look forward to the challenge of helping SentryOne grow, yet again. Visit our News Room to read our press release and our new Partner Page to learn more. Check back for future blog posts and perhaps even a case study or two about how our global partners are delivering a more competitive product set in the global marketplace.