What Is the Difference Between Big Tech and DBAs?

Douglas McDowell

Published On: November 25, 2020

Categories: Community 0

It seems like everyone has a lot to say about Big Tech these days. (I am grouping Facebook, Twitter, and Google under the “Big Tech” moniker.) The digital real estate and influence that these companies have is concerning to some, and governments worldwide are shifting their attention to Big Tech.

You are reading this SentryOne blog post, so that likely pre-qualifies you as a data person. Whether you are a DBA or not, you are probably familiar with DBA job responsibilities, including the following, which were gleaned from Monster.com:

  • Install and maintain the performance of database servers
  • Develop processes for optimizing database security
  • Set and maintain database standards
  • Manage database access
  • Performance tune database systems
  • Install, upgrade, and manage database applications
  • Diagnose and troubleshoot database errors
  • Recommend and implement emerging database technologies
  • Create and manage database reports, visualizations, and dashboards
  • Create automation for repeating database tasks
  • Be available for on-call support as needed


What is most interesting—and very important—is what that list does not include: DBAs don’t tinker with the data. They don’t edit it. They don’t promote it to only certain users. They don’t hide it from certain users.

At least, they shouldn’t be doing these things. In most situations, if they did, they would lose their jobs. For that reason, DBAs often don’t even have access to the data. DBAs who administer sensitive data don’t want access to the data; it creates liability for them.

This is important: DBAs are not held responsible for the data in the databases they tend. If a company misses their Q4 sales numbers, it’s not the DBA’s fault just because they administer the sales database.

So, why do I bring all this up? Because Big Tech companies have asked to be treated like DBAs. They said they would mind their platforms (aka their “databases”), but they don’t want to be held responsible for the content posted to their platforms (aka their “data”). In fact, Big Tech companies are protected by a handy piece of legislation known as Section 230, which insolates them from being held responsible for “data” that users store in their “databases.”

It becomes sticky when you start to consider whether all types of content should be permitted on Big Tech platforms. That is not for me to say, but Big Tech platform providers are at a crossroads.

The following are just a few examples of how much influence Big Tech has:

  • Users really shouldn’t be getting news and critical information from Facebook and Twitter—but they do. In 2019, Pew Research found that 55% of U.S. adults get their news from social media either "often" or "sometimes"—and a majority (52%) of those folks rely on Facebook—according to this Forbes article.
  • Google owns 70% of desktop internet searches and 94% of mobile internet searches, according to NetMarketShare.
  • YouTube dominates video content (source) and 70% of videos viewed come from their AI-driven “up next” recommendation queue (source).
  • In 2019, the average time spent on social media was projected as 144 minutes daily, according to this BroadbandSearch article.

So, it is decision time for Big Tech. Will they allow raw free speech and all that comes with it? Or will they curate and editorialize content? The former enables them to keep Section 230 protection, the latter forfeits that protection.

Are they going to act like DBAs or not? Now, let’s watch how it plays out.

Douglas McDowell is the SentryOne Chief Strategy Officer. His primary focus is to advise the SentryOne leadership team and Board of Directors in planning, research, business strategy and analytics to ensure alignment with our largest partners, including Microsoft.


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