Softchoice wants to help customers who have to make hard decisions about technology. The wholesaler provides IT products and services to companies and government agencies in Canada and the US.
Softchoice sells more than 280,000 software and hardware products from vendors including Cisco Systems, Hewlett-Packard, IBM, Microsoft, and Symantec. It has 50 sales offices and 30 distribution centers across North America.
Small and midsized businesses account for the largest portion of Softchoice's revenues; it also markets to government agencies and large enterprises.
Founded in 1989 by David Holgate and Jone Panavas, Softchoice was acquired in 2013 by Birch Hill Equity Partners in a deal valued at $412 million.
Reseller | Hardware/Software
For more information visit the Softchoice website