Privacy Policy - SQL Sentry, LLC

Last Updated: September 24, 2020

This privacy policy (this “Policy”) describes the information SQL Sentry, LLC, d/b/a SentryOne collects about you and how we use and share that information and what rights and choices you have over your Personal Information and our use of it. This Policy applies to personal information collected by or on behalf of SentryOne (“SentryOne”, “we”, “us”), including information collected through our website at (including the mobile version), via phone, in-person or otherwise online or offline (collectively, the “Site”) and is applicable to all visitors, Authorized Users, and all other users of the Site.

Personal Information is information that directly or indirectly identifies you or can be used to identify you as an individual. By using or interacting with the Site, you accept and agree the terms of this Policy.

What Personal Information We Collect And How We Collect It

Personal Information You Provide To Us

We, or our service providers, may collect and process the following Personal Information in connection with your use of the Site:

Site visitors. You can interact with the Site without registering an account with us. During your interaction with the Site, you may voluntarily provide us with information when you make a request (such as signing-up for our publications or other mailings), use a “Contact Us” feature on the Site, communicate via the SentryOne Chat feature on the Site, submit a comment to our blog, request one of our SentryOne eBooks, email us, call us or otherwise engage with us. We may ask you to provide your name, address, email address, telephone number, company name, job title, and country, state/territory and any other information you provide in connection with your request or your comment.

Account holders. If you register an account with us, you are an Authorized User of the Site. In connection with your registration, we will ask you for certain information including your first and last name and email address. We will send you an account activation email. If you continue with activation, we will also ask you to provide your company name, work phone number, and an account password.

Job applicants. If you apply for a position listed on our careers page using the available webform on the Site, you may submit certain information, including your first and last name, email address, resume, cover letter, address, cell phone, your employment history, your education and training, names and contact information for references, and your military service information, if applicable. If you provide us with references, you confirm that you have permission from that reference to provide us with their contact information and for us to contact them.

Event participants. If you participate in one of our events, we may collect information from you directly in connection with your registration. If you attend an event hosted by another organization that we are sponsoring (e.g., where we have a booth or where we are a presenter), we may collect information that you provide to us (such as via a scan on your event badge or if you give us your business card). The types of information we may collect are you name, job title, company, and business contact information (address, phone number and email address).

If you make a purchase. Our service providers collect certain information to process your purchase, including billing information (first and last name, address, email) and payment information (credit card number, expiration date, CVV, and cardholder name).

Personal Information We Collect Automatically from You

We, or our service providers, may also automatically collect Personal Information about you through your use of the Site. This information includes online activity information and technical information about your usage activities.

We may automatically collect the following types of information depending on how you interact with the Site. This information includes information about your visit, including clicks, sessions, session duration, user location (city-level is the most specific), device type (e.g., desktop, laptop, tablet, phone, etc.), browser software, operating system, IP address, referrer (i.e., URL of previous website visited if direct), referring channel, age range (if known), gender (if known), language, conversion events (i.e., if a user has completed a pre-defined conversion action), audience (if applicable, i.e., if a user is part of a pre-defined audience), time of visit, and any phone number used to call our customer service number.

We may use this technical information for various business purposes such as providing customer service, fraud prevention, to generate aggregate statistics about visitors to the Site, and improving the Site. Please check your web browser to learn more about what information your browser sends or how to change your settings. Some of this information may be collected through the use of cookies; please also see additional information in the “Cookies and Other Technologies” section below.

Cookies and Other Technologies

We use service providers to collect usage analytics and to set and track cookies on our behalf. Pages on the Site may contain tracking codes, sometimes called single-pixel gifs that allow us to count users who have visited those pages and to deliver requested marketing related communications. An example of this is the Google Analytics tracking code which is in active use on the Site. Google Analytics is a web analytics service provided by Google, Inc. Google Analytics uses cookies to help the Site analyze how you use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google in aggregate form. Google uses this aggregated information on our behalf in order to evaluate use of the Site, compile reports on Site activity and other services relating to Site activity and usage. You can learn more about how Google Analytics and how to opt out here:

SentryOne, or our service providers, may also include tracking codes in email messages in order to count how many messages have been opened and acted upon. Tracking codes are a technique we use to compile aggregated statistics about the Site and email usage distributed from the SentryOne system. Tracking codes collect a limited set of information including a cookie number, time and date of a page view, a description of the page on, a GUID, and other behavior-based website metrics. These tracking codes also provide information that can be used to aggregate segments of users for the purpose of remarketing.

A cookie is a text file that is placed on your hard disk by a web page server. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. This simplifies the process of recording your Personal Information, such as billing addresses, shipping addresses, and so on. When you return to the same Site page, the information you previously provided can be retrieved, so you can easily use the features that you customized.

Cookies further allow us to present to you the information that will most likely appeal to you based on your activity and preferences. You can refuse to accept the cookies we use by adjusting your browser settings. However, if you block all cookies, you may not be able to access certain features or functionality of the Site. You can find out more about how to manage cookies at

Personal Information We Receive from Others

In addition to information we collect from you, we may receive your Personal Information from our service providers.

We may also receive information if you attend an event we sponsored or participated in (e.g., if we sponsor a booth or give a presentation). We also may receive your information from third parties that you have permitted to release to us. We may receive information about you from publicly available sources, such as from social media platforms like LinkedIn. We may also receive your information from partners that provide access to their business contact database, like DiscoverOrg.

Information Collected Related to California Residents

During the last twelve (12) months, we have collected the following categories of Personal Information from consumers.


Type of Identifiers We Collect



First and last name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address.


Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, address, telephone number, employment, credit card number, debit card number


Commercial information.

Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.


Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application logs, device data and registration, social media account information or advertisement.


We obtain the categories ofWe obtain the categories of Personal Information listed above from the following categories of sources:

  • Directly from our customers or their agents.
  • Indirectly from our customers or their agents. For example, through information we collect from our customers in the course of providing Services to them.
  • Directly and indirectly from activity on our website For example, from website usage details that are collected automatically. In addition, like many companies, we use “cookies” which are small text files a website can use to recognize repeat users, facilitate the user’s ongoing access to and use of the site and to track usage behavior of, for example, the webpages you visit.
  • From social media websites, such as Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
  • From third parties that assist us in providing certain transactions and services, even though it appears that you may not have left our Site.


How We Use Your Personal Information

We may use your information, including Personal Information, for a number of business purposes, including to communicate with you, to provide you with the information, products and services that you request from us; to register and administer your account if you are an Authorized User; to perform a contract entered into between you and us; to provide our newsletter and other publications (according to your preferences); to provide you with information about other products, services, resources and content we offer that are similar to those that you have already purchased or accessed through the Site (according to your preferences); to provide you, to engage with you via blogs; to notify you about any changes to the Site or our products or services; and to process and assess your job application.

We may use your information to administer the Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; to improve our Site to ensure that content is presented most effectively for you and your computer; as part of our efforts to keep the Site safe and secure; to measure or understand the effectiveness of content, resources and advertising we serve to you and others, and to deliver relevant information and advertising to you; and to make suggestions and recommendations to you about goods or services that may interest to you.

Our Legal Bases

With respect to Personal Information that originates from the European Economic Area or the United Kingdom, our legal bases for collecting and using your Personal Information for the purposes set forth above, depends on the type of Personal Information and the purpose for which we collect it. Generally: for Authorized Users and job applicants, the processing is necessary for the performance of a contract to which you are a party; for website visitors that “Contact Us”, our legal basis for processing is to take steps at the request of the data subject prior to entering into a contract; and for website users that just view the Site, with your consent. For certain processing activities, we may be required by law to process your information.

How We Share Your Personal  Information

We may share your Personal Information for the purposes described in this Policy with partners (third parties that sell on our behalf), suppliers and sub-contractors; with analytics and search engine providers; and with service providers (such as customer relationship management services, development agencies, marketing technology companies, payment processors, and chat services).

In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for one or more business purposes:

  • Identifiers;
  • California Customer Records Personal Information categories;
  • Internet or other network activity information;
  • Commercial information.

We disclose your Personal Information for a business purpose to the following categories of third parties:

  • Our affiliates;
  • Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with the Services we provide to you.
  • Service providers and other third parties we use to support our business, including without limitation those performing core services (such as credit card processing, customer support services, customer relationship management, property management, accounting, auditing, processing insurance claims, administering sweepstakes, surveys, advertising and marketing, analytics, email and mailing services, data storage, and security) related to the operation of our business and/or the Services.
  • Commercial providers;
  • Enterprise accounts, such as your employer.

We reserve the right to disclose Personal Information if requested by law enforcement agencies or if we are required to do so by law, treaty, regulation, subpoena, court order, or by a government entity. We also may disclose your Personal Information to third parties if we have reason to believe that disclosing such information is necessary to conduct investigations of possible breaches of law, to cooperate in any legal investigation, or to identify, contact, or bring legal action against someone who may be violating any agreement with us. We may also disclose your personal information to other third parties, for example, in connection with a sale or transfer of assets.


The Site uses reasonable and appropriate security measures intended to protect the privacy of your Personal Information. However, we do not represent, warrant or guarantee that Personal Information will be protected against unauthorized access, loss, misuse or alterations. You are responsible for taking reasonable steps to protect your Personal Information against unauthorized disclosure or use, for example, by protecting your password if you are an Authorized User.

Transfer of Personal Inofmration Outside of The EU/EEA/UK and International Users

We are headquartered in the United States. Your Personal Information may be accessed by us or transferred to us in the United States or to our affiliates, partners, or service providers who are located worldwide. If you are visiting the Site from outside the United States, be aware that your information may be transferred to, stored, and processed in the United States where our servers are located, and our central database is operated. The data protection laws of the United States may not offer the same protections as the country in which you reside when you provide information to us. We will protect and process Personal Information in accordance with this Privacy Policy.

How Long We Store Your Personal Information

We will retain your personal information for as long as necessary for the purposes for which it was collected. The precise period will depend on the reason why it was collected. Those periods are also based on the requirements of applicable data protection laws, applicable legal and regulatory requirements and periods relating to the commencement of legal actions.

Do-not-track disclosure; third-party tracking

Certain mechanisms may allow you to send web browser signals, known as “Do Not Track” signals, indicating your choice to disable tracking on the Site. We do not respond to browser do not track signals at this time. We may not be aware of or able to honor and respond to every such mechanism. More information about “do not track” is available at concerning such information.

Third parties, other than our service providers (such as our Site analytics provider), do not have our permission to track which site you visited prior to and after visiting the Site. That said, we cannot control third-party tracking and there may be some third-party tracking that occurs without our knowledge or consent.

Third-Party Links

We may provide links on the Site to third-party websites we think may be of interest to you, including plug-ins that link to social media sites such as Facebook, LinkedIn and Twitter. These websites are independent from SentryOne and have their own separate privacy policies. We are not responsible for the privacy practices or content of such third-party websites. Whenever you click on links on the Site that take you to a third-party website, you will be subject to the third party’s privacy policies. We recommend that you review the third-parties’ privacy polices before you visit those websites.

Children's Privacy

The Site is not directed at nor targeted to children. We do not knowingly solicit personal information from or market to children on the Site. If you are under 16 years of age, you should not submit any Personal Information to us. If we discover such information has been collected through the Site, then we will take steps to promptly delete it.


In the preceding twelve (12) months, we have not sold any Personal Information.



Correction and Removal; Opt-Out

You may have certain rights relating to your Personal Information, subject to local data protection law. Whenever you use our services, we aim to provide you with choices about how we use your Personal Information. Subject to applicable law, you may obtain a copy of Personal Information we maintain about you. In addition, if you believe that Personal Information we maintain about you is inaccurate, subject to applicable law, you may have the right to request that we correct or amend the information by contacting us as indicated in the “Contact Us” section below. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information.

If you have any questions, or would like to exercise your right to correct or erase your personal information, please send an email to

Rights Under the GDPR

If your Personal Information is protected by the GDPR, you have certain data protection rights described below with respect to the Personal Information we collect and use. These rights may only apply in certain circumstances and are subject to certain exemptions. The rights are as follows:

To receive a copy of Personal Information that we hold about you.

To ask us to correct or delete your Personal Information.

To restrict our use of your Personal Information.

To object to our use of your Personal Information.

To ask us to transfer your Personal Information to another organization where it is technically feasible.

To withdraw your consent at any time where we rely on consent to use your Personal Information.

To complain to the relevant data protection authority where you think we have not used your personal information in accordance with data protection law.

You can exercise any of these rights by emailing us at Please note that we may ask you to verify your identity and request before taking further action on your request. We may respond to your request by letter, email, telephone or any other suitable method. If you completely delete all such information, then your account may become deactivated. We may retain an archived copy of your records as required by law, to comply with our legal obligations, to resolve disputes, to enforce our agreements or for other legitimate business purposes.

Your California Privacy Rights - California Consumer Privacy Act (CCPA)

Under the California Consumer Privacy Act, California residents have specific rights regarding their Personal Information. This section describes Californians’ rights and explains how California residents can exercise those rights.

Below we further outline specific rights which California residents may have under the California Consumer Privacy Act.

  • Right to Access Your Data. You have the right to request that we disclose certain information to you about our collection, use and disclosure of your Personal Information over the past twelve (12) months. Any disclosures we provide will only cover the 12-month period preceding the receipt of your request.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  
  • Right to Data Portability. You have the right to a “portable” copy of your Personal Information that you have submitted to us. Generally, this means you have a right to request that we move, copy or transmit your Personal Information stored on our servers or information technology environment to another service provider’s servers or information technology environment.
  • Right to Delete Your Information. You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
  • Right to Non-Discrimination for the Exercise of Your Privacy Rights. You have the right not to receive discriminatory treatment by us for exercising your privacy rights conferred by the California Consumer Privacy Act.
  • Exercising Your Rights

If you are a California resident who chooses to exercise your rights, you can:

  1. Submit a request via email to or
  2. Call our Support team at 855-775-7733 to submit your request.

You may also designate an agent to exercise your privacy rights on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government issued identification.

  • Our Response to Your Request

Upon receiving your request, we will confirm receipt of your request by sending an email. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information by asking for certain information we have on file about you such as your email address and date of last purchase. In some instances, such as a request to delete personal information, we may first separately confirm that you would like for us to in fact delete your personal information before acting on your request.

We will respond to your request within forty-five (45) days. If we require more time, we will inform you of the reason and extension period in writing.  If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

In some cases our ability to uphold these rights for you may depend upon our obligations to process Personal Information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, listed below, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  1. Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
  3. Debug products to identify and repair errors that impair existing intended functionality;
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.);
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
  8. Comply with a legal obligation; or
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.


California’s Shine the Light Law

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, what types of Personal Information, if any, the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information in the immediately preceding calendar year. [We do not, at this time, disclose such information to third parties for their direct marketing purposes. If we change this policy, we will update this provision and provide instructions on how you may make a request for details. If any other state enacts a similar law as the California law, then this provision will also apply to such state.][If you reside in California and have provided your Personal Information to us, you may request information about our disclosures of certain categories of Personal Information to third parties for direct marketing purposes. Such requests must be submitted to us

by email:

by mail:

SentryOne Privacy

4001B Yancey Rd

Charlotte, NC 28217



SentryOne reserves the right to update this Policy at any time. When SentryOne posts changes to this Policy, we will also revise the “last updated” date at the top of this Policy. If there are material changes to this Policy, SentryOne will notify you by placing a prominent notice on the Site. SentryOne encourages you to periodically review this Policy.

Data Controller; Contact US

SQL Sentry, LLC, a Delaware limited liability company, is the data controller of the Personal Information collected on the Site. We dictate the purposes and manner by which your Personal Information is collected and used.

If you have any questions about this Policy, you can contact us by sending an email to or by mail at:

SentryOne Privacy

4001B Yancey Rd

Charlotte, NC 28217