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October 2017

SentryOne Names Bob Potter New Chief Executive Officer


CHARLOTTE, NC – October 30, 2017 – Charlotte-based SentryOne announced today the appointment of Bob Potter to be the Company’s Chief Executive Officer.

Potter, who has an extensive background in scaling tech firms, succeeds Greg Gonzalez, company founder who will move into a new role of Chief Technology Officer for SentryOne.

“SentryOne has long been known for our unmatched innovations to optimize Microsoft SQL Server database performance across the business spectrum,” Gonzalez said. “As we have scaled, it has taken me further away from the technology, which is my true passion. This move enables me to renew my focus on the tech to ensure we remain at the forefront, and, with Bob Potter’s leadership, the company will be poised to achieve even greater success and market penetration,” Gonzalez added.

Potter most recently has been part of the operating team with San Francisco based Alpine Investors. Prior to joining Alpine, he held senior executive roles with leading business intelligence, analytics and data management software companies including Rocket Software, Kalido Corporation, QlikTech International AB and Expressor Software. He was Executive Vice President of IONA Technologies where he engineered growth of the company into a $180M global enterprise, and Senior Vice President of Worldwide Sales and Services at Object Design, Inc., where he grew sales from less than $1M to $60M, earning the Inc. 500 award as the fastest growing company in the USA. He has served as a consultant to SentryOne for the past 6 months and has extensive experience in mergers and acquisitions.

“I have come to regard SentryOne, and especially its talented management and technology teams, as truly exceptional leaders in a fast-expanding, hot technology space,” Potter said. “Greg has built an amazing team of leaders and technologists and I am truly excited about helping the company move quickly to solidify its market presence and expand its business at home and abroad.”

In August the company announced it would relocate its headquarters from Huntersville to Charlotte's Lower South End neighborhood. The move supports the company's accelerating growth and the need for more space to accommodate its work force. In 2015, the company secured a $25 million investment from San Francisco-based growth-equity firm Mainsail Partners.

SentryOne is a technology company whose award-winning solutions empower Microsoft data professionals to achieve breakthrough performance across physical, virtual and cloud environments. Its team includes an unprecedented eight Microsoft MVPs, individuals recognized by Microsoft for their subject matter expertise and community impact. Over the years, SentryOne has developed cutting-edge capabilities to optimize SQL Server performance, including its popular free query tool, Plan Explorer. The company was founded by CEO Greg Gonzalez and Ken Teeter in 2004 as SQL Sentry LLC, and it employs more than 100 people in Charlotte.

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Jeanne Bernish
(704) 990-2242
[email protected]



SentryOne v 11.2 Offers New Insights and Powerful Automation

CHARLOTTE, NC – October 25, 2017 – New features of the release include a new Top SQL interface, the ability to execute PowerShell Condition Actions from within SentryOne, an enhanced Advisory Condition framework for VMware hosts and Azure SQL Database, SQL Server on Linux monitoring; and the addition of application telemetry.

SentryOne Promotes Jason Hall to Vice President of Product

CHARLOTTE, NC - October 20, 2017 - SentryOne, the Charlotte based technology company, has promoted Jason Hall to Vice President of Product. Hall is an 11-year veteran at SentryOne, starting in software development when the company was still in its infancy. Since then, he has worn many hats with the fast-growing firm, including stints in customer support and product marketing.

SentryOne Will Relocate to Charlotte's South End

CHARLOTTE, NC – August 28, 2017 – Technology company SentryOne announced today that it will relocate its headquarters from Huntersville to Charlotte's Lower South End neighborhood, also known as LoSo. The move supports the company's accelerating growth and the need for more space to accommodate its work force. 

SentryOne Now Has an Unprecedented Seven MVPs

CHARLOTTE, NC – January 11, 2017 – SentryOne, the developer of award-winning software for the Microsoft Data Platform, is now home to seven Microsoft MVPs, with a total of 60 MVP awards among them. John Martin, SentryOne Product Manager, became the seventh Microsoft MVP on staff after receiving the Data Platform MVP award this year.

SQL Sentry Becomes SentryOne and Unveils Unified Platform

CHARLOTTE, NC – October 5, 2016 – SQL Sentry, LLC, the developer of award-winning software for SQL Server performance monitoring and optimization, is pleased to announce that they have rebranded the company as SentryOne, and unified their product offerings into focused solutions for Microsoft database, virtualization, and cloud technologies. The change reflects the ever-growing need for better tools to help Microsoft professionals view and respond to performance indicators across the entire data platform.

SQL Sentry Plan Explorer Free For All Users

CHARLOTTE, NC – September 8, 2016 – SQL Sentry, LLC, the developer of award-winning software for SQL Server performance monitoring and tuning, is pleased to announce that all Plan Explorer features are being made available for free. 

SQL Sentry Secures $25M Investment to Increase Performance for SQL Server Database Customers

CHARLOTTE, NC – June 16, 2015 – SQL Sentry, the developer of award-winning software for SQL Server database professionals, announced today it has secured a $25M growth equity investment from Mainsail Partners. 

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